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Going Global
Chapter 01_ Globalisation an Introduction
Chapter 02_The race for Global Competitiveness
Chapter 03 The Impact of Globalisation on Governance
Chapter 04_ The Transnational Corporation
Chapter 05_Global Value Chain Configuration
Chapter 06_Entering Global Markets
Chapter 07_Operating in Global Markets
Chapter 08_Global Branding
Chapter 09_Partnering for Competitive Advantage
Chapter 10_ Knowledge Management in a Global Corporation -New
Chapter 11_Developing Global Managers
Chapter 12_Concluding Notes
